I have spent years researching what I think tastes great on BBQ. I have tried just about everything I can think of including tossing in the kitchen sink a few times. One thing that I learned is that everyone has a different palate for taste. So I have come up with a taste that I think everybody will like. You got to cook a lot of crappy BBQ in order to make good BBQ and we make it taste great! We pride ourselves on freshness and quality. Try some, I guarantee your gonna love it as well.